Promotions & Shows
In Depth Marketing attends all local wholesaler shows and promotions, such as open houses, sell-a-brations, and product days. We have sales samples and show packets for each of our territories to use in conjunction with these types of shows. We produce and present product knowledge meetings of all types, including video presentation, product display, and speech presentations by IDM and factory personnel. In Depth Marketing attends NEX/PHCC, AIM/R, AWWA, ASA/PHOC, Iowa, Nebraska, Illinois, and Missouri Turfgrass and Water Well Shows, as well as all local and state shows. IDM is a founding member of AIM/R and ASA/PHCC.
In 2000 we purchased a motor home and remodeled the interior to install our products for working display. We also have removable displays that can be used both in the motor home and at remote locations. This has been a great tool for use when calling on architects and engineers, and for setting up product shows with wholesalers.
In late 1997 we purchased a 18 foot trailer that is set-up to carry Aqua Glass products on rolling displays directly to our distributors, their customers, and our architects and engineers. This trailer is also used for rolling displays of our many other product lines.
We believe in providing our customers with the necessary tools to make their job of selling our products as easy as possible. With this in mind, we added our own in house publishing equipment in 1993 so that we could generate our own mailings, literature, and information sheets for any of our product lines. We have also produced show booklets, ADA brochures, and even designed literature for our manufacturers.